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WEEKLY NEWS 2: Chick-Fil-A Cow Contest

Chick-fil-A Awards Free Meals to Cow-Dressed Customers on Cow Appreciation Day

ATLANTA, GA UNITED STATES

ATLANTA, July 11 /PRNewswire/ -- For the superstitious, Friday, July 13 could be an anxious day, but for the bovine-minded, it could be a lucky day. As part of its third annual Cow Appreciation Day event, Chick-fil-A(R) is offering a free combo meal (breakfast, lunch or dinner) to any customer who isn't "too chicken" to visit any of the chain's 1,300-plus restaurants fully dressed as a cow on July 13.

(Logo: http://www.newscom.com/cgi-bin/prnh/20020219/CHICKFILALOGO )

Last year's Cow Appreciation Day celebration - and the resulting turnout - confirmed that Chick-fil-A has a strong following of customers willing to go to great lengths to show their appreciation for cows (not to mention, to receive a free combo meal). More than 4,000 customers visited Chick-fil-A restaurants throughout the country dressed in cow-themed costumes, complete with black-and-white spots, furry ears, cow bells, and homemade sandwich boards with their personalized renditions of Chick-fil-A's "Eat Mor Chikin(R)" Cow messages.

"Cow Appreciation Day has turned into its own pop culture phenomenon and it's a natural fit with our 'Eat Mor Chikin' Cow marketing campaign," said Steve Robinson, Chick-fil-A's senior vice president of marketing. "We've always known that Chick-fil-A has had a loyal customer following, but Cow Appreciation Day is a great reminder of just how passionate our customers are."

It was "udder insanity" last year at many Chick-fil-A restaurants. While most restaurants reported reasonably sized groups of cow-dressed customers, others hosted substantial groups from local YMCAs, churches, day cares, summer camp programs and businesses. A herd of 300-plus cow-spotted customers from a local summer camp stampeded the Chick-fil-A restaurant in Olive Branch, Miss., while one of the chain's mall locations in Port Charlotte, Fla., hosted approximately 200 cows, and more than 100 cow-clad customers visited the Chick-fil-A restaurant in Douglasville, Ga.

Celebrating its 40th year in business, Atlanta-based Chick-fil-A, Inc., is the nation's second-largest quick-service chicken restaurant chain (based on sales), with nearly 1,300 restaurants in 37 states and Washington D.C. In 2006, Chick-fil-A produced record sales of $2.275 billion - a 15.16 percent overall increase and an 8.52 percent same-store sales gain that helped extend the chain's streak of consecutive sales gains to 39 years.



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